⚙ Tech Mode — showing technical architecture, API specs and integration engineering detail 📦 Ops Mode — showing operational outcomes, business impact and plain-language descriptions
Services Amazon Integration Shopify Integration Custom Celigo Flows Managed Services Contact

Full Amazon–NetSuite automation. Built to your exact configuration.

Stop managing Amazon orders in spreadsheets. We automate the entire flow.

Celinked builds and manages the complete Amazon Seller Central to NetSuite integration via Celigo — orders, FBA inventory, settlements, returns and refunds. Every field mapping built to your specific NetSuite transaction model, with full error handling and retry logic. No generic templates.

No more manually pulling Amazon orders into NetSuite. No more settlement reconciliation headaches. No more FBA inventory drift. We automate the entire flow — built around how your operation actually works — so your team sees accurate data in NetSuite without touching it.

// LIVE INTEGRATION FLOW
🛒
Amazon
Seller Central
SP-API
Celigo
iPaaS
REST
🟢
NetSuite
ERP
SP-API
Real-time
Amazon API layer
Order sync speed
5 flows
Zero gaps
Core integration flows
In your NetSuite data

Where Amazon–NetSuite integrations break down.

What goes wrong when the integration isn't built properly.

Generic connectors get you 80% of the way. The remaining 20% is where your operations fall apart — and where we focus.

Most teams don't realise their integration is broken until it shows up in a reconciliation, a customer complaint, or a Monday morning fire drill. These are the failure modes we see most often.

Silent data drops

Orders disappear and nobody notices

Orders fail to sync and nobody knows. No alerting, no retry logic — just gaps in your NetSuite data that surface weeks later during reconciliation.

An order fails to sync. There's no alert. Your ops team finds out three weeks later when a customer chases their order and it's not in NetSuite. We build alerting and retry logic so this never happens.

Settlement mismatches

Amazon revenue doesn't match NetSuite

Amazon settlement reports don't reconcile to NetSuite because fees, refunds and adjustments aren't mapped to the right GL accounts.

Your finance team spends hours every fortnight reconciling Amazon settlements to NetSuite — because fees, refunds and adjustments aren't mapped to the right accounts. We fix the mapping so it reconciles automatically.

FBA inventory drift

NetSuite inventory doesn't match what's in Amazon

FBA inventory in NetSuite drifts from reality because inbound shipments, removals and adjustments aren't captured in the integration flow.

Your NetSuite inventory says one thing. Amazon says another. The gap grows every week because inbound shipments, removals and adjustments aren't flowing through. We close the gap and keep it closed.

Returns not processed

Returns create phantom inventory and wrong financials

Customer returns and refunds aren't flowing back into NetSuite, creating phantom inventory and incorrect financial positions.

Returns happen in Amazon but nothing flows back to NetSuite. Inventory gets overstated. Financials are wrong. We automate the full returns loop — credit memos, inventory adjustments, reimbursement tracking.

Multi-marketplace gaps

Works for .com, breaks everywhere else

The integration works for .com but breaks for EU or CA marketplaces — different tax rules, currencies and fulfilment models not accounted for.

You expand to Amazon EU or CA and suddenly the integration breaks — different tax rules, different currencies, different fulfilment models. We build multi-marketplace support from the start, not as an afterthought.

Schema changes break flows

An API update silently breaks everything

Amazon SP-API updates or NetSuite customisation changes silently break flows with no monitoring in place to catch the failure.

Amazon updates their API. Your NetSuite admin adds a required custom field. The integration breaks silently and nobody knows for days. Under managed services, we catch these before they impact operations.

Every data flow, handled. Every field, mapped to your configuration.

The complete integration — not just order sync.

We build the complete integration — not just order sync. Every data flow between Amazon and NetSuite, mapped to your exact transaction types, custom fields and subsidiaries.

Most connectors only handle orders. We build every flow your operation needs — orders, inventory, settlements, returns — all mapped to how your NetSuite is actually configured.

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Order & Fulfilment Sync

Amazon orders in NetSuite — automatically, every time.

Amazon orders flow into NetSuite as sales orders in real time. FBM and FBA orders handled separately with correct item, shipping and tax mapping. Fulfilment status updates back to Amazon on shipment confirmation.

Every Amazon order lands in NetSuite as a sales order — correctly mapped, correctly taxed, correctly attributed. FBA and FBM handled separately. Shipment confirmations flow back to Amazon automatically. No manual entry, no gaps.

Sales OrdersFBAFBMTax MappingFulfilment Status
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Settlement & Financial Reconciliation

Amazon settlements that actually reconcile to NetSuite.

Amazon settlement reports parsed and posted to NetSuite with correct GL coding — sales, fees, advertising, refunds and adjustments all mapped to your chart of accounts. Built to your specific subsidiary and accounting structure.

Settlement reports parsed and posted to NetSuite with every line item in the right GL account — sales, fees, advertising spend, refunds, adjustments. Your finance team stops spending hours on manual reconciliation.

Settlement ReportsGL MappingFeesAdvertisingAdjustments
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FBA Inventory Management

NetSuite inventory that matches what's actually in Amazon.

FBA inventory levels synced to NetSuite including inbound shipments, stranded inventory, removals and reimbursements. Inventory adjustments posted automatically to keep NetSuite accurate against Amazon's fulfilment network.

FBA inventory levels, inbound shipments, removals, stranded stock and reimbursements — all flowing into NetSuite automatically. The gap between what NetSuite says and what Amazon holds closes permanently.

FBA InventoryInbound ShipmentsRemovalsReimbursements
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Returns & Refunds Processing

Returns handled end-to-end — no phantom inventory, no manual processing.

Customer returns and refunds flow back into NetSuite as credit memos or return authorisations. Inventory adjustments applied on return receipt. Reimbursements tracked against original orders with full audit trail.

Customer returns in Amazon trigger credit memos in NetSuite, inventory adjustments on receipt, and reimbursement tracking against the original order. The full loop — automated. No phantom inventory, no manual credit notes.

Credit MemosReturn AuthInventory Adj.Reimbursements

Built to your NetSuite configuration — not a generic template.

Designed around your operation. Not retrofitted from a standard build.

Every field mapping is built to match your specific NetSuite transaction types, custom fields, subsidiaries and approval workflows. We review your configuration before we write a single line of flow logic.

Before we build anything, we understand how your NetSuite is set up — your custom fields, your subsidiaries, your approval workflows. The integration is designed around your reality, not a template we've used before.

Custom field mapping — Amazon order fields mapped to your NetSuite custom fields, not just standard fields. Every field your operation depends on, accounted for.

Your custom fields, mapped correctly — data lands in the right place in NetSuite every time, not just the standard fields. The fields your team actually uses are covered.

Multi-subsidiary support — orders routed to the correct NetSuite subsidiary based on marketplace, brand or fulfilment channel. Subsidiary logic built to your structure.

Right subsidiary, every time — orders go to the correct NetSuite subsidiary automatically, based on marketplace, brand or channel. No manual rerouting.

Error handling & alerting — every failure categorised, alerted and queued for retry. No silent drops. Failure modes documented and escalation paths defined.

Errors caught before they become problems — every failure is alerted immediately. Your team doesn't find out from a customer or a reconciliation gap.

Retry logic — exponential backoff for transient API failures. Permanent failures escalated with full context. Temporary Amazon or NetSuite API issues don't result in missing records.

Temporary outages don't mean missing orders — if Amazon or NetSuite has a brief API issue, flows retry automatically. Permanent failures are escalated with full context, not silently dropped.

Operational runbooks — full documentation of every flow, error type and resolution procedure. Your team can understand and operate the integration without depending on us.

Your team knows how it works — full documentation of every flow and error type. You're not dependent on us to understand your own integration.

// DATA FLOW MAP
Orders (SP-API)
→ Sales Order
NetSuite SO
FBA Inventory
→ Inventory Adj.
NS Inventory
Settlements
→ Journal Entry
NS GL
Returns
→ Credit Memo
NS Credit Memo
Shipments
→ Fulfilment
NS Fulfilment
// PLATFORM
Amazon SP-API Celigo iPaaS NetSuite REST Error Handling Retry Logic

Senior-level engineering on every Amazon integration. No exceptions.

You work directly with the person who builds and maintains your integration.

Celinked is a boutique practice. Every Amazon–NetSuite integration is designed, built and owned by a senior engineer — not delegated to a junior after the scoping call.

No account managers, no junior handoffs, no templated solutions. The same person who scopes your integration builds it, tests it, and is on call when something needs attention.

What boutique Amazon integration engineering looks like

What working with Celinked on your Amazon integration actually means

Field mapping built to your exact NetSuite transaction and record model — reviewed before any flow is builtWe review your NetSuite setup before we build anything — so data lands correctly from day one
Full error handling with categorised failure modes, alerting and documented escalation pathsErrors are caught and alerted immediately — your team doesn't find out from a customer or a reconciliation gap
Retry logic with exponential backoff — transient Amazon or NetSuite API failures don't result in missing recordsTemporary API issues don't mean missing orders — flows recover automatically without anyone needing to intervene
Schema change monitoring — Amazon SP-API updates and NetSuite customisation changes caught and handled proactivelyWhen Amazon updates their API or your NetSuite admin makes a change, we catch it before it breaks anything
Full operational runbooks and integration documentation delivered as part of every engagementYour team gets full documentation — you understand your own integration and aren't dependent on us to operate it
Direct access to the senior engineer who built your integration — always, not via a support queueSomething needs attention — you reach the person who built it directly, not a support ticket system

Existing Amazon–NetSuite integration problems we resolve.

Already have an integration that's causing problems? We audit, diagnose and fix.

Already running an Amazon–NetSuite integration that's generating errors, drifting or failing silently? We conduct a structured audit and fix what's broken.

Most teams come to us with an integration that was working and stopped — or one that was never quite right. We assess what you have, tell you exactly what's broken, and fix it. Straight talk, no upsell agenda.

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Broken Celigo flows

Flows that stopped working and nobody knows why

Flows that were working and stopped — API changes, NetSuite updates, credential expiry. We diagnose the root cause and restore with proper error handling in place.

It was working last month. Now it's not. We diagnose exactly what changed — API update, expired credential, NetSuite customisation — and restore it properly, not just patch it.

📉

Reconciliation failures

Amazon revenue that doesn't match NetSuite

Amazon revenue not matching NetSuite. We trace the gap to the specific mapping or flow logic causing the discrepancy and fix it at the source.

Your finance team is spending hours every fortnight finding the gap. We trace it to the exact mapping or flow logic causing the discrepancy and fix it — so the reconciliation runs clean.

⚠️

High error rates

Hundreds of Celigo errors every day that nobody's fixing

Celigo dashboard showing hundreds of errors daily. We categorise, prioritise and systematically eliminate failure modes — not just clear the queue.

The Celigo error dashboard is a wall of red and your team has stopped looking at it. We categorise every failure mode, prioritise by operational impact, and eliminate them systematically.

🌍

Multi-marketplace expansion

Adding EU or CA marketplaces to an existing integration

Adding EU, CA or other Amazon marketplaces to an existing integration. We extend the flow architecture to handle new regions — tax rules, currencies, fulfilment models.

You're expanding to Amazon EU or CA and the existing integration doesn't cover it. We extend the architecture properly — new tax rules, currencies and fulfilment models handled from the start.

Every engagement starts with a direct conversation — no sales team, no RFP.

Tell us what's broken. We'll tell you exactly what it takes to fix it.

You speak directly with the senior practitioner who will design and build your Amazon–NetSuite integration. We assess your current setup, identify what needs to change, and scope the engagement honestly.

Straight talk, no fluff, no upsell agenda. We look at what you're running, tell you what's at risk and what it takes to fix it — whether that's a targeted repair or a full rebuild.